Creative samurai with over 20 years of experience shaping digital assets like fire forges katanas.
↓ Selected Works
Dreem
Sleep Tech
Brand Art Director
2018 🠒 2021
Leading Dreem's brand strategy, a pioneering sleep technology startup founded by Hugo Mercier and Quentin Soulet de Brugière in 2014, was a unique three-year experience. From developing cutting-edge ideas to designing high-converting websites and innovative concepts for major tech events such as CES or Vivatech, this full-time position was an inspiring journey to empower people to get a healthier sleep.
Omega Nato
Watch Brand
UI Design
2017
In close collaboration with creative agency Immersive Garden, the primary challenge of this website experience was to find an elegant and engaging way to quickly switch between the different ranges of NATO straps available from the iconic Omega watch brand.
Roger Dubuis
Watch Brand
UI/UX Design, Art Direction
2015
Since its establishment in 1995, Roger Dubuis has distinguished itself as a preeminent luxury watch manufacturer from Switzerland. The company is a noteworthy exemplar of contemporary haute horlogerie, distinguished by its in-house production of all components and for its intricate mechanical movements. Supervised by the Parisian agency Werkstatt, we designed a goldsmith's experience to convey this prestigious heritage.
Steve ✦ Fraschini
© 2025