
/ SERVICES
Interface Design
User Experience
Art Direction
/ MISSION
Expressing elegance through our wrist is a personality trait that Omega has clearly identified over the years.
In this regard, Immersive Garden and I have designed an attractive way to quickly switch from one range of NATO straps to another.




/ USER EXPERIENCE
At the heart of the UX concept, offering customers the valuable feeling of endless exploration combined with a wide choice at their fingertips was an essential feature to incorporate into the navigation.




/ CUSTOMIZATION
Personalization is increasingly becoming an integral part of our behavior as a means of self-expression. Every detail has been carefully considered with this in mind, so that each model selection becomes a unique creation.




Steve ✦ Fraschini
© 2025