/ SCOPE

Interface Design

User Experience

Art Direction

/ MISSION

Expressing elegance through our wrist is a personality trait that Omega has clearly identified over the years. In this regard, Immersive Garden and I have designed an attractive way to quickly switch from one range of NATO straps to another.

/ USER EXPERIENCE

At the heart of the UX concept, offering customers the valuable feeling of endless exploration combined with a wide choice at their fingertips was an essential feature to incorporate into the navigation.

/ CUSTOMIZATION

Personalization is increasingly becoming an integral part of our behavior as a means of self-expression. Every detail has been carefully considered with this in mind, so that each model selection becomes a unique creation.

Steve ✦ Fraschini

© 2025